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Frequently Asked Questions

Absolutely. Although companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to the media first and at all hours of the day.

Websites that go on for long periods without updates and new content are unlikely to perform well or support any useful targets for digital marketing. While a static website counts theoretically as a website it is expected to be more than a digital brochure that generates little or no leads.

A marketing campaign on content is a program to create a consistent audience. Content marketing strategy elements include setting goals, audience personas, a value proposition, content marketing mission statement, buyer travel map and plans to create, promote and analyze how content marketing assets and programs perform.

In terms of active users, consider first the top social channels: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where the audience will be spending its time. Study users' profiles and activity trends and decide what kind of content you'll share.

E-mail is better than ever before. This is more popular than any other social network. This is more intimate. More personalized. More positive. The majority of people rely on email and check their inbox several times a day. When you want to connect directly with people who actually grant you marketing permission to them, email is important to market.